Sell Your Car Online: Step 1, Taking High Quality Pictures of Your Automobile
Placing your car or truck for sale in an auto classifieds website is a great way to reach tons of potential buyers. But constructing a great ad is not child’s play. To generate a lot of interest in your vehicle, you must know how to create the perfect online listing. The necessary steps are outlined in five articles titled “Sell Your Car Online.”
The first step in placing a great ad is taking pictures of the car or truck that is for sale. You don’t just want to take any picture and post it on the internet. You want to post the best picture you possibly can. After all, the potential buyers that view your online listing want to see a picture that tells them something more than just the color of the vehicle. A good picture can convey the overall condition of the body, paint, interior, and more. A good, or near professional-quality, picture can seal the deal in the buyer’s mind.
Hypothetical situation: A potential car buyer is looking for a particular car. The buyer has found two nearly identical cars, one belongs to you and one belongs to someone in a nearby state. These two cars have the same body style, the same engine and transmission, the same color, the same options, and very close to the same price. The only deciding factor is the pictures. The competing car has one low quality picture. It is half blocked by a neighboring vehicle. The sun is in the background causing a glare that obscures the color and overall appearance of the car. Your car, on the other hand, has multiple pictures from different angles. There is no sun to cause a glare and no rain to make the picture look dreary. The true color of the car shows and there is nothing blocking the view. Which car do you think the buyer would choose? Pictures of competing cars can, without a doubt, influence the potential buyer to purchase one car over another.
There are things you must consider before you take the first picture. What type of camera should I use? How many pictures should I take? What exactly should I take pictures of? Should I take the pictures in direct sunlight? Unless you are a professional photographer, or at least an experienced one, you may not know the correct answer to these questions.
What type of camera should I use? Since the pictures you upload to the internet must be in digital format, a digital camera is the best type of camera to use. If you use a non-digital camera, you first have to pay to get the film developed. Then use a scanner to digitize it. You must spend valuable time and money to do this. Using a digital camera is the most cost efficient and time conserving way to take and upload photos of your vehicle. In most cases, all you have to do is connect your camera to your computer to download the photos to the hard drive. Then you’re ready to post your ad.
What size mega pixel (MP) camera do I need? This depends on what you will be doing with the pictures. If you need large, high quality pictures, like 8X10 prints or a large display photo in the newspaper, you may need to purchase a 5 MP camera or better. If you will be printing the pictures for personal use or posting small photos in print ads in the local newspaper, you probably need a 3 MP camera or better. If all you need is camera to take pictures to be uploaded to the internet, a 2 MP camera should do the trick.
Remember this! If the picture you are taking will only be used on the internet, use the lowest quality setting that your camera has. Some cameras even have a setting for internet quality photos.
How many pictures should I take? There is no correct answer for this question. Just take as many as you need. A good photographer will take pictures from multiple angles as well as take duplicate pictures from each angle. If you have 20 pictures to choose from, you can easily find at least 5 high quality photos to post with your listing that show lots of detail about your vehicle. Then you can delete the unused photos so you’re not wasting space on your hard drive.
What exactly should I take pictures of? You need pictures from opposite angles that show the exterior of the vehicle. Pictures should be taken of the engine compartment with the hood raised. More pictures should be taken of the interior. If your vehicle has expensive aftermarket accessories, take pictures of them. For example, take close ups of expensive mag wheels, custom artwork or painting, or a high-tech audio system. In essence, you want to convey the overall condition of the vehicle and any special features the vehicle may have with the pictures you take.
Where should I take the pictures? You need to take pictures of the vehicle in a place that has as little background detail as possible. For example, you don’t want another car, a highly trafficked street, or a person in the picture at all. The best place to take the pictures would be near a plain brick wall, or in front of an empty field. You don’t want any object, whether in the foreground or background, to distract the buyer from seeing the details of your vehicle.
Should I take the pictures in direct sunlight? In order to take a great picture with a mid- to low-quality digital camera, you need plenty of light. But too much direct sunlight can cause bright glares and dark shadows, neither of which is good. The absolute best time to take pictures of your vehicle is on a partly cloudy day when the sun is behind the clouds. This eliminates the harsh, dark shadows even though there is still plenty of light to draw out the true color(s) of the vehicle. If you must take the pictures in direct sunlight, always make sure that the sun is behind you (so it will be shining on the side of the vehicle that is facing you). Try not to take a picture of a vehicle when the side facing you is in the shadow.
If you normally take terrible pictures, remember this! It is much better to take a picture with a wider view that has all the details in it than to try to get a close up and cut part of the important details out. So zoom out to make sure you get a great picture.
Follow these steps and you will have high quality photos of your automobile for display in the car classifieds site of your choice. Look for the next installment titled “Sell Your Car Online: Step 2, Using Pictures of Your Automobile Correctly.” Happy selling.
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Is An Automotive Franchise For You?
Have you always had a passion for cars? And often thought of having your own business? The time is now to check out the many automotive franchise opportunities available with little start up investment and plenty of rewarding benefits. The number of franchises is increasing as more consumers realize the great earning potential and appeal of becoming a business owner. There are many automotive franchises available catering to various kinds of car maintenance, repair and sales depending on your individual preference and interest.
With franchise opportunities ranging from windshield repair, oil changes, auto parts and even automotive insurance, there is sure to be one that is right for you. While there are several considerations in determining which automotive franchise would be the most suitable, the benefits of purchasing your own franchise are clearly favorable. Just imagine how satisfying it would be to go to work each day knowing that you are your own boss and the business that you operate is your own.
Which Automotive Franchise is the One for You?
There are many factors that might be important as you decide if an automotive franchise is the kind of business that you want to purchase. If you enjoy the busy shop atmosphere and have a special interest in cars and the many aspects of the automotive industry, a franchise in which you can invest and build a solid, long-lasting business that is car-related, may be the one you are looking for.
As well as the general type of franchise, you may also want to know what kind of investment and initial start-up costs are associated with purchasing an auto franchise. Many of the top car franchises available require minimal up front costs. For example, a Novus Glass Windshield Repair franchise has initial investment costs starting at only $14,900. This is very affordable and provides limited risk when you consider the popularity of this kind of franchise and the potential business and profit as it grows over time. If you are more interested in automotive accessories, you could purchase a Millennium Plus franchise in which you become a GPS distributor with an initial investment of just $10,000 and you can even run your business from your own home!
While there are many automotive franchises available at very reasonable investment costs, there are also plenty of other franchises that offer solid and proven earning potential with the added assurance of owning your own business and boasting a brand name service. The initial start-up costs may vary but the decision to become a franchise owner puts you in a very advantageous position from day one. Since today’s consumer often seeks businesses with familiar names and a good reputation, a franchise may be a wise investment since the brand name provides an immediate client base. Although there is definitely a great deal of work and determination necessary to build your franchise into a strong and thriving venture, you need not start from scratch as you would with a non-franchise business.
Other Important Considerations
Deciding on the particular auto franchise may be one of your first considerations but learning about various other aspects of having your own business may be just as important. Being a franchise owner has a number of benefits. From taking advantage of the franchise name, to the potential income potential, the benefits are many.
When you purchase an automotive franchise, you automatically access a complete and proven business operating system that covers virtually all aspects of operating that particular franchise. Essentially, the framework is already in place and the franchise will provide extensive instruction and support before, during and after your purchase. After all, it is their name and reputation that comes with your franchise and all legitimate franchisors want to ensure that your business represents their company in a strong and positive way. Their ongoing interest and training keeps you on top of the latest franchise information and up-to-date with any changes or new company initiatives.
Franchise owners pay pre-determined “royalties” to the franchisors depending on the size and income related to the car franchise. Before purchasing your own, make sure that you discuss all these operating details and get it in writing. Reputable franchisors will have no issues in providing this information and will be very willing to explain the system fully and answer any questions that you may have about any of the business aspects of your auto franchise. There are also some legal considerations as well and these should be reviewed carefully as you decide whether your own automotive franchise is the business for you.
Location is another consideration that may be crucial in determining if a car franchise is feasible as well. Some of the current franchises available may be operated from your own home. So you must decide whether you have adequate space and if it would be possible to run your own business with your home as central base. Some of the bigger franchises require a larger location that would not be appropriate as a home based business. Automotive franchises such as a Meineke Car Care Center or Eagle Transmission involve greater space requirements and significant amounts of equipment that would simply not be suitable for a business at home.
Something to Think About
Is an automotive franchise in your future? The benefits are clear as the strong base and proven potential for success in franchise ownership in the industry gains attention worldwide. Making the decision to purchase your own franchise is indeed a huge responsibility but it may also be the answer to your desire to experience business ownership and the ability to work for yourself.
Ultimately, an automotive franchise has many attractive features and it is definitely a franchise that could generate a significant amount of business since most consumers own or operate vehicles. So, the need is there. An automotive franchise may be a great way to tap into that earning potential. If becoming a business owner in the automotive industry appeals to you, a franchise may be exactly the way to a bright and profitable future!
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Automotive Resource Guide
Finding information about past, current, and future car offerings used to be a task that involved wading through countless glossy magazines, perusing bulky sales brochures, shifting through inky newspapers, and skimming through a host of other print material of varying sizes and depths. How many of us have subscribed to 2, 4, or even 5 or more publications just to get the latest information about our favorite cars? Today, thanks to the internet, there are a host of sites available to learn more about your classic and to take a look at concept cars. I will list some of my favorites here; I hope that you will enjoy scrutinizing them as much as I have.
The Detroit News ? I doubt that there is a single newspaper in the USA that matches the depth and breadth of coverage that The Detroit News provides on a daily basis about the automobile industry. It certainly makes sense that they are the leader, given that the Detroit area has long been the bastion of American automotive might. Visit www.detnews.com for more information.
Car and Driver ? One of my favorite print magazines shares a lot of useful information right online. My favorite feature is their break down by make and model of every single car on the market. C&D even gives visitors full access to some really great road tests they have performed on a whole host of vehicles. Very informative: www.caranddriver.com
Auto Blog ? Some of the best and most honest information can be read through this particular blog site. Vehicles of every stripe and persuasion are covered; breaking make/model information is shared, and readers are quick to add their personal comments. Sometimes the responses are hilarious, while other times they seem politically charged. No matter, the information given is certainly useful: www.autoblog.com
Edmunds ? Good information on current models and they seem to have a grasp on upcoming offerings too. Compare what they write about future models and they generally have the best “off the record” information of anyone: www.edmunds.com
Car Survey ? Similar to the Auto Blog, Car Survey allows users to blog in information about their vehicle. If you own a ‘74 Monte Carlo, an ‘83 Fairmount, or a ‘95 Intrepid, then comments about your make/model are featured by owners who have the same car as you. A good place to trace the history of specific models, foreign and domestic too: www.carsurvey.com
Assorted Sites ? Lastly, several smaller sites dedicated to specific car brands such as allpars.com can be extremely helpful as well as are certain commercial sites touting car parts. I also regularly refer to various car clubs and automaker sites for detailed information.
So, what is the best part of conducting research on the internet for car information? Well, two actually: it is both fast and it is usually free. Now, Google your way over and find out all the information you need about your cabriolet, your pocket rocket, your off-roader, or your minivan. Everything you need is right at your finger tips and certain to pique your interest.
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