Consumer Perception: The Rise Of Market Research In The Automotive Industry
Knowing your target market can be a company’s key to success in modern business. Niche marketing, particularly with the availability of much more targeted advertisement using television commercials and online ads, is growing in popularity because of its high-yielding results.
With car companies putting out commercials and ads specifically targeting groups of consumers, like women, young people, parents with small children, and even successful CEOs, does anyone wonder where
they’re getting their information? The answer: market research firms. The business of capturing information about segments of the consumer population has become a business in and of itself ? and a big one at that.
For example, let’s start looking back at 2005 when Harris Interactive ? the 15th largest marked research firm in the world ? conducted a study to find out what automotive brands people felt were not only the most technologically savvy, but also which brands were perceived to be driven by socialites. Six brands made both lists: Volvo, Jaguar, BMW, Lexus, Mitsubishi, and Isuzu.
While the results are no surprise to the first four on the list, Mitsubishi and Isuzu have never actively tried to position themselves in either market. Currently, Isuzu offers four models to U.S.
consumers ? its high-performance SUV “Ascender” ? and three pickup trucks: the i-290 Extended Cab, the i-370 Crew Cab, and the i-370 Extended Cab. One wouldn’t necessarily assume that when the majority of your line are pickups ? traditionally marketed to Middle America for their rugged hauling and towing capacities ? that you’d be perceived as a company known for progressive technology and appealing to socialites. But, in all honesty, that should be no surprise either.
Isuzu’s recent upgrades, like the i-370′s Crew Cab Comfort Package proves that Isuzu drivers appreciate luxury as much as anyone else.
It includes high-back 8-way power driver seats (and 6-way power seats for the front passenger) with lumbar support and integrated adjustable head restraints. The driver window controls are one-touch automatic and the steering wheel is leather-wrapped. In addition to the CFC-free refrigerant air conditioning and an AM/FM stereo with 6-disc in-dash CD changer, it offers a state-of-the-art 6-speaker audio system.
The i-370 also excels when it comes to desired safety features. The pickup boasts an automatic front-passenger airbag suppression system, power locks, remote keyless entry, and a content theft-deterrent alarm system. The interior is available in cloth or leather.
With ten exterior paint options to choose from like Deep Crimson Metallic and Pacific Blue, the pickup looks like it should sport a much higher price tag. It’s truly and impressive looking vehicle.
Driving the i-370 is bound to prove that this ain’t your grandfather’s pickup. All that power handles as beautifully as many luxury cars handle thanks to a hydraulically assisted rack-and-pinion power steering system , triple door seals to block road noise, and Isuzu’s own Electronic Traction Control.
So with all this, it’s no real surprise that Isuzu ranked right up there with legacies of luxury like BMW and Lexus. In an effort to design the best possible product for their buyers, they ultimately opened the door to markets they weren’t specifically aiming for. But that just goes to show you that comfort, performance, and style appeal to everyone.
People who looked at this item also looked at…
Related items
Automotive Tools For The Road Warrior
In today’s highly mobile world, many spend countless hours and miles traveling in their automobiles for work and vacation. Modern cars are also far more reliable than the cars of 30 years ago. We have begun to take them for granted. We expect them to just work day in day. However, the time to learn the lessons of basic car repair is not on a deserted highway at 2 am on the way up to the ski slopes! Automobiles still breakdown, have flat tires and batteries run out of juice. Most people think that you have to be a space shuttle engineer to even open the hood of a 21st century car. While it is true that computer technology has drastically changed the way engines and cars operate, there are still some basic car repairs that you can perform in a pinch. You must carry some basic automotive tools with you at all times in order to carry them out.
A basic kit with automotive tools doesn’t have to break the bank or require you tow a trailer full of tools. You can go as basic as you want and add more tools as your needs change. The first thing to do is put together a list of automotive tools that you will probably need. (I have included one in this article.) You will be surprised to find that you own many of them already. The real chore is to get them together in one place and carry them with you. You will also need something to carry them in. First see if you have an old duffle bag stuffed in a closet. If not you can probably get one cheap at an Army surplus store. Now it is time to look at our automotive tool list and start collecting them.
Automotive tools for your kit should include the following: set of various screwdrivers (both flat head and Phillips), crescent wrench, pliers, torque wrench, pocket knife, jumper cables, battery terminal brush, spare fuses, 1 quart of oil, duct tape, flashlight, gloves, medical kit, road flares, reflective vest, blanket and funnel. Make sure your car jack and tire iron are in their proper place in your car’s trunk. After you have gathered these items and put them in your old duffle bag, store it in your truck so its there when you need it. These items can prove to be invaluable to help you fix a minor problem and be on your way.
Related items
Find New Automobile Dealer
Looking for a new auto dealer? Decision to purchase a new auto is not one to be taken lightly. There are a number of factors to consider, many of which have nothing to do with the color, trim patterns, and other superficial aspects of the auto. Those who ultimately choose to purchase a new rather than a used generally do so for a few key reasons.
Once you make the decision to go with a new auto, the next step is going to the new automobile dealer. When it comes to new automobile dealer which carry your preferred make and model than you have more than one choice, if your are living a big city. Even in a small city now its not an great thing you can find new automobile dealer easily difference is in big cities to get more options.
For many people, a used auto is seen as just an invitation to potential problems. Certainly there are new auto these are few and far between, and the chances of having issues with a new auto are significantly decreased. For those of us who are not mechanics, even the smallest engine related issue can mean an expensive trip to the mechanic.
You can simply go to online site, fill out the information regarding the new automobile of your choice, and you can shop around at local dealers. Many online sites generate a comprehensive list of all of the dealers that carry your preferred make and model, and then you can have the dealer who has the best price contact you within 24 hours. Finding online your new auto has never been easier!
Anna Josephs is a freelance journalist having experience of many years writing articles and news releases on various topics such as pet health, automobile and social issues. She also has great interest in poetry and paintings, hence she likes to write on these subjects as well. Currently writing for this website Automobile Dealer. For more details please contact at annajosephs@gmail.com
Related items
