Automotive Consumer Reports
If you’ve ever purchased a car, or are in the market for a vehicle, then you know how important research is. Proper information gathering procedures can help you make an informed decision on the car you wish to buy. You want to do everything possible to prevent yourself from spending your hard-earned dollars on a lemon of an automobile. Because of your diligence to knowledge, there are many routes available for you to choose to get the information you need. You can ask people about the car in question, for example. However, most people, when they are looking for a car to buy, use consumer reports to get the information they need.
Consumer reports are valuable sources of automotive purchasing information. A detailed consumer report can give you honest and accurate reviews on such important vehicular information such as gas mileage, braking ability, steering control and traction. Unless you are an automotive expert, or have the capacity to test out a wide range of vehicles that you are interested in buying, the consumer report is your best bet to get the unfiltered and precise information that you need to have.
Another reason why consumer reports are helpful is because they are often written by trusted third party sources. In some cases, consumer reports are actually created by people who have purchased and driven the car in question. This is of prime benefit because it gives you your own personal perspective on the car and its attributes. A customer generated consumer report is written by someone like yourself, so that someone like yourself can easily read, follow and comprehend it. Layman information is of absolute importance when it comes to reading an automotive consumer report.
Some consumer reports are written by automotive or vehicular experts. These are people who understand detailed aspects of the car that you’re interested in. They are able to break down the pros and cons of the car in great length and present the information in an easy to read consumer report.
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Automotive Marketing… The 3 Mistakes Everyone Makes Marketing To Car Dealers
When trying to sell a car dealer your products or services most sales are lost because of these 3 reasons.
The main reason that your sales are not where they should be is because most dealers never receive your message. Unless you are a huge company with an advertising budget in the millions most dealership owners and general managers will never see your message. Car Dealers are constantly bombarded with everything from window decals to water filtration systems and averages state that your prospect will have to see your message at least 7 times before they will have a favorable opinion about your products and services. How many times are your dealers seeing your message?
Another important point that happens in most campaigns is the message is too long. You must have copy that gets right to the point. If your message is 7 pages long and requires the prospect to spend 15 minutes reading it chances are they wont. Take a look at the length and see what points you really need to make. Most marketing and sales agents make the mistake of tyring to sell the prospect with their copy and adding in every little feature and benefit about their product. Instead offer a teaser approach and get them to contact you for additional information. This will allow you to focus on hot prospects while testing your marketing message.
The final reason that most campaign fail is not using enough marketing mediums to contact your prospect. We all know that an appointment with the decision maker offers the best opportunity to sell your product or service, but in the automotive marketing world we all know that is next to impossible. With the phone being the next best followed by direct mail and internet marketing. You must make an effort to use every form to reach your dealers. How many are you currently using?
If you incorporate these ideas into your current sales and marketing campaigns your sales and profits will explode and If you need the most exclusive automotive direct mail and marketing list with complete contact information on 21,545 Auto Dealers for only $297 visit: http://www.AutoDealerList.com
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Water Damaged Automobiles Flooding the Market
In my capacity as the owner of an import car dealership, I am often amazed at the levels some wholesalers will go to in order to cover up damages to vehicles. As any reputable reseller will tell you, finding the best vehicles is not only a matter of knowing what to physically look for, it’s also a matter of knowing how to spot title and ownership oddities. Lately, I have noticed many wholesalers in possession of autos that were originally sold in the Louisiana and Mississippi areas. For some reason, these vehicles had their titles transferred to wholesalers from states far away. While this isn’t completely uncommon, it does raise a red flag when you consider the recent natural disasters that have occurred on the Gulf Coast.
Dealerships need to be aware of the opportunity for unscrupulous parties to effectively “launder” the titles of these vehicles. As a result of Hurricane Katrina, many vehicles were likely paid for via insurance claims against flood damage. These vehicles are finding their way back into the market. While there is nothing inherently wrong with re-selling a designated flood damaged vehicle, there is something entirely wrong with reselling a flood damaged vehicle under the guise of it not having been damaged.
Being in the industry, I have heard both sides of the argument. Many wholesalers will tell you that flood damaged vehicles are often appropriated by insurance companies as “totalled”, when in fact they may have never been submerged in water at all. My answer to that is to say that any business which values its customers and strives to maintain integrity and honesty would never sell a product they are unsure of. In other words, I’m not willing to take a chance with my business and reputation at stake, nor am I willing to gamble with someone else’s money. That’s exactly what selling a flood damaged automobile is: gambling with your customers money.
Flood damaged vehicles can have corroded electrical systems that are primed for failure, unseen rust damage, and a variety of other problems that can surface at a later time. My advice to dealerships is to use every resource at their disposal to find out the history of the cars they are purchasing and avoid flood damaged vehicles, unless you plan to sell them as such.
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